NSider • Posted on Jan 27, 2023
NASCO Associates and Contingent Workers,
I shared with you in December that we are continuing to define our strategic direction in alignment with BCBSM’s vision of NASCO as a growth engine and a source of diversified revenue growth. I also shared that beginning in January, Dr. LuAna Boykins would join NASCO’s executive leadership in our newly created role of Chief Operating Officer (COO). I also detailed adding a second strategic role, Chief Product & Growth Officer (CPGO). I am pleased to announce that LuAna is fully on board, and on Feb.1, Lori Logan will join our executive leadership as our new Chief Product & Growth Officer (CPGO).
As NASCO’s CPGO, Lori will work closely with leaders across NASCO, BCBSM and our customers to effectively steer NASCO towards becoming a leading product-centric and high-growth company. To help facilitate this direction, I am bringing together all of Product Management (including strategy, development, governance, workforce readiness and business architecture), Product Engineering, Sales and Marketing (Growth Office) under Lori. Effective Feb.1, Linda Leigh and team, Rob Huey and team, Andrea Whitlow, Becky Roberts, Andrea Koepke, Mike Travisano and Jeff Schultz will report to Lori.
Jim Veiger, SVP Operations, will work with LuAna and Lori to ensure a thoughtful and methodical transition of the Claims Platform to the Product Office. Jim will continue to lead data center management, service center operations, on-demand support and our synergy efforts with BCBSM IT. My goal is to have all of NASCO products aligned under Lori’s leadership within the first half of the year.
David Weeks, SVP Chief Digital & Technology Officer, will continue to lead enterprise architecture, technology strategy and strategic initiatives in partnership with BCBSM and ecosystem partners, digital & data strategy, in support of our Product and Operational strategies. Security will also continue to report to David.
Lori most recently served as Vice President Care Collaboration, for athenahealth, where she played a critical role in establishing their strategy for value-based care, launched a new clinical service and refreshed the product strategy. Lori has also held a variety of senior healthcare product roles, including president of Trizetto’s provider solutions, Chief Product and Client officer for Geneia, a subsidiary of Capital Blue Cross and SVP of Product and Innovation for a Direct Primary Care organization.
Lori’s expertise includes a focus on healthcare product innovation, product management, strategy and healthcare go-to-market strategies, across both payer and provider segments.
The additions of Lori and LuAna to our very talented and committed team are foundational to our ability to drive future innovation and revenue growth. These leaders bring complementary industry skills (provider market, product, informatics, growth, business process outsourcing, and more) and will work closely with leaders across NASCO and BCBSM to offer expanded ecosystem capabilities to current and future NASCO customers.
From John Ladaga,
President, CEO
![](https://media-s3-us-east-1.ceros.com/nasco/images/2021/10/08/650bce184cff7ac64c1423b8aaa68894/john-ladaga-round.png)